Brandraising. How Nonprofits Raise Visibility and Money Through Smart Communications
Электронная книга
- Автор: Sarah Durham
- Издатель: John Wiley & Sons Limited (prof)
- Год:
- ISBN: 9780470541913
- Цена: 3075.58 Руб.
Только в знании сила, и книга - главный ресурс знания. И путеводная нить... И вот отменный вид того типа книги, которая приносит знания, необходимые и полезные - "Brandraising. How Nonprofits Raise Visibility and Money Through Smart Communications"
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Смеем надеяться, что "Brandraising. How Nonprofits Raise Visibility and Money Through Smart Communications" окажет вам помощь в познании данной области, даст пищу для ума и поможет в решении специфических проблем.






