The Organic Garden
Allan Shepherd
Выражаем надежду, что "The Organic Garden" будет полезной и поможет в деле обустройства приусадебного ...
The Business of Influence. Reframing Marketing and PR for the Digital Age
Электронная книга
- Автор: Philip Sheldrake
- Издатель: John Wiley & Sons Limited (prof)
- Год:
- ISBN: 9781119973379
- Цена: 1868.75 Руб.
Человек силен знанием, и книга - фундаментальный аккумулятор мудрости. И не только их... И это хороший пример того типа книги, которая помогает решить проблемы, являясь своего рода руководством для познания сфер финансов, бизнеса и экнонмики - "The Business of Influence. Reframing Marketing and PR for the Digital Age"
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Выражаем надежду, что "The Business of Influence. Reframing Marketing and PR for the Digital Age" окажется полезной и поможет разобраться со своими денежными проблемами и помочь другим.
